Work

Role of price and quality tiers on the cluster effect in brand choice

Year: 1995

Type: article

Source: Marketing Letters

DOI: 10.1007/bf00996190

Author: K. Sivakumar

Institution: University of Illinois Chicago

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020245501

FWCI:

Cites: 17

Cited by: 21

Related to: 10