Work

Effects of Scheduling on Retention of Advertising Messages

Year: 1985

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1985.10672945

Authors: Debbora T. A. Heflin, Robert C. Haygood

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020251385

FWCI: 3.18

Cites: 12

Cited by: 35

Related to: 10