Work

Analysis for Marketing Decisions

Year: 1971

Type: article

Source: Journal of Marketing

DOI: 10.2307/1249925

Authors: Robert C. Judd, James H. Donnelly, John M. Ivancevich

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020272885

FWCI: 9.934

Cites:

Cited by: 16

Related to: 10