Work

A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites

Year: 2003

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2003.10722072

Author: Wendy Macias

Institution: University of Georgia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: American Academy of Advertising

OpenAlex ID: W2020293267

FWCI: 19.47

Cites: 61

Cited by: 108

Related to: 10