Work

Supermarket buyer evaluations of hypothetical new products: An empirical analysis

Year: 1995

Type: article

Source: Agribusiness

DOI: 10.1002/1520-6297(199501/02)11:1<21::aid-agr2720110104>3.0.co;2-x

Authors: Vithala R. Rao, Edward W. McLaughlin, Gerard F. Hawkes

Institutions: Cornell University, New York State College of Agriculture & Life Sciences

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020300710

FWCI:

Cites: 30

Cited by: 12

Related to: 10