Work

An Exploratory Study of Television Advertising Practices: Do Profitability and Organization Size Affect Clearance Formality?

Year: 1991

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.1080/00913367.1991.10673347

Author: Jan LeBlanc Wicks

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020303352

FWCI: 5.186

Cites: 34

Cited by: 11

Related to: 10