Work

An Analysis of Consumer Complaints about Social Marketing Advertisements in Australia and New Zealand

Year: 2008

Type: article

Source: Journal of Nonprofit & Public Sector Marketing

DOI: 10.1080/10495140802165550

Authors: Sandra C. Jones, Katherine van Putten

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020340128

FWCI: 1.089

Cites: 14

Cited by: 8

Related to: 10