Work

The multidimensional nature and brand impact of user-generated ad parodies in social media

Year: 2011

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-30-1-103-131

Authors: Bruce G. Vanden Bergh, Mira Lee, Elizabeth T. Quilliam, Thomas Hove

Institutions: Michigan State University, Chung-Ang University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020350127

FWCI: 20.34

Cites: 34

Cited by: 116

Related to: 10