Work

The rejection of brand hegemony

Year: 2008

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2008.01.029

Authors: John G. Cromie, Mike T. Ewing

Institution: Monash University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020360347

FWCI: 19.6

Cites: 34

Cited by: 105

Related to: 10