Work

The psychogalvanometric method for measuring the effectiveness of advertising.

Year: 1948

Type: article

Source: Journal of Applied Psychology

DOI: 10.1037/h0057414

Authors: Gordon Eckstrand, A. R. Gilliland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020489023

FWCI: 66.43

Cites: 4

Cited by: 6

Related to: 10