Work

Segmenting customers by transaction data with concept hierarchy

Year: 2011

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2011.12.005

Authors: Fang-Ming Hsu, Li-Pang Lu, Chun-Min Lin

Institutions: National Dong Hwa University, Taiwan Hospitality and Tourism University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020509627

FWCI: 5.566

Cites: 34

Cited by: 37

Related to: 10