Work

Product line extensions: causes and effects

Year: 2007

Type: article

Source: Managerial and Decision Economics

DOI: 10.1002/mde.1369

Author: Kostas Axarloglou

Institution: Democritus University of Thrace

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2020558085

FWCI:

Cites: 32

Cited by: 16

Related to: 10