Work

How Sales Promotion Can Work for and Against You

Year: 1988

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eb008230

Authors: Steven W. Hartley, James Cross

Institutions: University of Denver, Arizona State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020598685

FWCI:

Cites:

Cited by: 22

Related to: 10