Work

Improving the effectiveness of time-based display advertising

Year: 2012

Type: conference-paper

Source: ACM Conference on Electronic Commerce (EC)

DOI: 10.1145/2229012.2229059

Authors: Daniel G. Goldstein, Randolph Preston McAfee, Siddharth Suri

Institutions: Yahoo (United States), Microsoft (United States)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020644292

FWCI: 12.91

Cites: 31

Cited by: 19

Related to: 10