Work

Joint Estimates of Purchase Timing and Brand Switch Tendency: Results from a Scanner Panel Data Set of Frequently Purchased Products

Year: 1996

Type: article

Source: Canadian Journal of Economics/Revue canadienne d économique

DOI: 10.2307/136096

Authors: Fusun F. Gonul, Peter T.L. Popkowski Leszczyc, T. Sugawara

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020665779

FWCI:

Cites:

Cited by: 9

Related to: 10