Work

Measurement Equivalency of Web Service Quality Instruments: A Test on Chinese and African American Consumers

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961531003751165

Authors: Juan (Gloria) Meng, Venkatapparao Mummalaneni

Institutions: Minnesota State University, Mankato, Virginia State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2020701958

FWCI: 6.299

Cites: 16

Cited by: 31

Related to: 10