Work

On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison

Year: 2012

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2012.04.017

Authors: Cristina Soguero-Ruiz, Francisco-Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José-Luis Rojo-Álvarez

Institutions: Universidad Rey Juan Carlos, Universitat de Miguel Hernández d'Elx, University of Castilla-La Mancha

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Fundación Ramón Areces

OpenAlex ID: W2020793076

FWCI: 2.736

Cites: 41

Cited by: 14

Related to: 10