Work

Do Consumers Forgive? A Study of Animosity in the MENA Region

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2014.878206

Authors: Selima Ben Mrad, Tamara F. Mangleburg, Michael R. Mullen

Institutions: Barry University, Florida Atlantic University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W2020795415

FWCI: 4.286

Cites: 52

Cited by: 24

Related to: 10