Work

Perceived brand quality as a way to superior customer perceived value crossing by moderating effects

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-04-2014-0551

Author: Jorge Vera

Institution: Tecnológico de Monterrey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020797225

FWCI: 5.789

Cites: 56

Cited by: 58

Related to: 10