Work

George Washington Hill and the “Reach for a Lucky … ” campaign

Year: 2010

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/17557501011042524

Authors: Fred Beard, Anna Klyueva

Institution: University of Oklahoma

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020804049

FWCI: 6.651

Cites: 21

Cited by: 11

Related to: 10