Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products
Year: 1985
Type: article
Source: Journal of Marketing Research
Authors: James M. Lattin, Leigh Mcalister
Institutions: Stanford University, Massachusetts Institute of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2020845025