Work

From strategy to tactics: Building, implementing, and managing brand equity in business markets

Year: 2010

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2010.02.018

Authors: Adam Lindgreen, Michael B. Beverland, Francis Farrelly

Institutions: University of Birmingham, University of Bath, RMIT University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020894397

FWCI: 9.457

Cites: 5

Cited by: 54

Related to: 10