How Well Does the Firm Know its Customers? The Moderating Effect of Market Orientation in the Hospitality Industry
Year: 2007
Type: article
Source: Tourism Economics
Authors: Kåre Sandvik, Kjell Grønhaug
Institutions: Buskerud University College, Norwegian School of Economics
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2020943749
