Work

Advertising Attitudes in West Germany and the U.S.: An Analysis over Age and Time

Year: 1978

Type: article

Study design: Observational Study

Source: Journal of International Business Studies

DOI: 10.1057/palgrave.jibs.8490667

Authors: Ronald D. Anderson, Jack L Engledow, Helmut Becker

Institutions: Indiana University, University of Portland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021133009

FWCI: 9.03

Cites: 9

Cited by: 30

Related to: 10