Work

What does the Definition of Marketing Tell us about Ourselves?

Year: 2007

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1509/jppm.26.2.269

Authors: William L. Wilkie, Elizabeth S. Moore

Institution: University of Notre Dame

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021182369

FWCI: 16.55

Cites: 19

Cited by: 61

Related to: 10