Work

Honestly, why are you driving a BMW?

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Economic Behavior & Organization

DOI: 10.1016/j.jebo.2004.08.006

Authors: Olof Johansson-Stenman, Peter Martinsson

Institution: University of Gothenburg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021256705

FWCI: 26.81

Cites: 59

Cited by: 226

Related to: 10