Work

Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367410202

Authors: Marjolein Moorman, Lotte M. Willemsen, Peter C. Neijens, Edith G. Smit

Institution: University of Amsterdam

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021260640

FWCI: 14.62

Cites: 65

Cited by: 81

Related to: 10