Work

Early schools of marketing thought and marketplace evolution

Year: 2012

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/17557501211195127

Author: Thomas L. Powers

Institution: University of Alabama at Birmingham

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021367740

FWCI: 1.823

Cites: 63

Cited by: 12

Related to: 10