Work

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Year: 1994

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299405800307

Authors: Robert J. Kent, Chris T. Allen

Institutions: University of Delaware, University of Cincinnati

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021540993

FWCI: 11.36

Cites: 41

Cited by: 845

Related to: 10