Work

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Year: 1995

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.14.4.442

Authors: Sridhar Moorthy, Kannan Srinivasan

Institutions: University of Rochester, Carnegie Mellon University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021573668

FWCI: 5.143

Cites: 29

Cited by: 428

Related to: 10