Work

ADVOCACY ADVERTISING FOR BIOTECHNOLOGY: The Effect of Public Accountability on Corporate Trust and Attitude Toward the Ad

Year: 2005

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2005.10639203

Authors: Janas Sinclair, Tracy Irani

Institutions: University of North Carolina at Chapel Hill, University of Florida

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021608656

FWCI: 10.2

Cites: 32

Cited by: 67

Related to: 10