Cognitive, affective, conative, and action loyalty: Testing the impact of inertia
Year: 2011
Type: article
Study design: Observational Study
Authors: Heesup Han, Yunhi Kim, Eui-Keun Kim
Institutions: Dong-A University, Kyungnam University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2021649699
