Work

Naming Products in China: Local or Foreign Branding

Year: 2002

Type: article

Source: Journal of Asia-Pacific Business

DOI: 10.1300/j098v03n03_04

Authors: Zhan G. Li, L. William Murray

Institution: University of San Francisco

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021855503

FWCI:

Cites: 29

Cited by: 10

Related to: 10