Work

Relationship marketing and imaginary organizations: a synthesis

Year: 1996

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569610106635

Author: Evert Gummesson

Institution: Stockholm University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021895867

FWCI: 27.6

Cites: 20

Cited by: 299

Related to: 10