Work

The Role of Affect in Marketing

Year: 1998

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(97)00118-5

Author: Sunil Erevelles

Institution: University of California, Riverside

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021996534

FWCI: 12.78

Cites: 140

Cited by: 260

Related to: 10