Work

Customer portfolio analysis among competing retail stores

Year: 1996

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/0148-2963(95)00124-7

Authors: Arch G. Woodside, Randolph J. Trappey

Institution: Tulane University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2022018830

FWCI: 1.815

Cites: 29

Cited by: 26

Related to: 10