Work

The measurement and dimensionality of brand associations

Year: 2000

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420010356966

Authors: George S. Low, Charles W. Lamb

Institution: Texas Christian University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2022041843

FWCI: 8.789

Cites: 44

Cited by: 1,055

Related to: 10