Work

Segmenting the energy market: problems and successes

Year: 2011

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501111166094

Authors: Lyndon Simkin, Sally Dibb

Institutions: Oxford Brookes University, The Open University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2022298908

FWCI: 2.777

Cites: 17

Cited by: 9

Related to: 10