Work

Relationship between Marketing Planning and Annual Budgeting

Year: 1994

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509410052621

Authors: Russell Abratt, Maria Beffon, John Ford

Institution: University of the Witwatersrand

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2022468872

FWCI: 4.263

Cites: 20

Cited by: 18

Related to: 10