Work

Multicultural Student Perceptions of Fast Food Restaurant Brands: An Australian Study

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Hospitality & Leisure Marketing

DOI: 10.1300/j150v12n04_06

Authors: Tajulurrus Mohammad, Sunita Barker, Jay Kandampully

Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA, Deakin University, The Ohio State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2022753265

FWCI:

Cites: 68

Cited by: 18

Related to: 10