Work

Price bundling and framing strategies for complementary products

Year: 2008

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420810916371

Author: Raj Arora

Institution: University of Missouri–Kansas City

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2022849481

FWCI: 6.554

Cites: 46

Cited by: 33

Related to: 10