Work

Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising

Year: 2005

Type: article

Source: Journal of Advertising Research

DOI: 10.1017/s0021849905050063

Authors: J. Duncan Herrington, Wiliam A. Dempsey

Institution: Radford University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2022934342

FWCI:

Cites: 25

Cited by: 32

Related to: 10