Work

A Simple Theory of Advertising as a Good or Bad

Year: 1993

Type: article

Source: The Quarterly Journal of Economics

DOI: 10.2307/2118455

Authors: G. S. Becker, K. M. Murphy

Institution: University of Chicago

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2023048257

FWCI: 8.142

Cites: 8

Cited by: 716

Related to: 10