Work

The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames

Year: 2014

Type: article

Source: Computers in Human Behavior

DOI: 10.1016/j.chb.2013.12.013

Authors: Steven Bellman, Anna Kemp, Hanadi Haddad, Duane Varan

Institutions: Murdoch University, Walt Disney (United States)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2023200119

FWCI: 22.44

Cites: 53

Cited by: 79

Related to: 10