Work

Defining A "Brand": Beyond The Literature With Experts' Interpretations

Year: 1998

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725798784867798

Authors: Leslie de Chernatony, Francesca Dall'Olmo Riley

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2023464248

FWCI: 9.807

Cites:

Cited by: 682

Related to: 10