Work

A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation

Year: 2011

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2011.01.004

Authors: Heribert Gierl, Verena Huettl

Institution: University of Augsburg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2023554242

FWCI: 8.349

Cites: 60

Cited by: 44

Related to: 10