Work

A Rhetorical Question: What is the Impact of Non-traditional Media for Low- and High-Reputation Brands?

Year: 2009

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2009.10505263

Author: Micael Dahlén

Institution: Stockholm School of Economics

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2023726604

FWCI: 1.037

Cites: 42

Cited by: 11

Related to: 10