Work

Variety Seeking Behavior: An Interdisciplinary Review

Year: 1982

Type: article

Abstract: A taxonomy of varied behavior is offered to structure research findings pertaining to the various phenomena termed “variety seeking.” The literature is reviewed within that framework. Seemingly disparate research traditions, one viewing the phenomenon as inexplicable, the other attempting explanation, are shown to be converging. A model encompassing current research is proposed and its parameters scrutinized.

Source: Journal of Consumer Research

DOI: 10.1086/208926

Authors: Leigh McAlister, Edgar Pessemier

Institution: Massachusetts Institute of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2023801818

FWCI: 12.35

Cites: 52

Cited by: 1,030

Related to: 10