Work

Consumer Rankings of Risk Reduction Methods

Year: 1971

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297103500110

Author: Ted Roselius

Institution: Colorado State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2023977558

FWCI: 7.344

Cites: 2

Cited by: 1,472

Related to: 10