Work

The mass marketing of luxury

Year: 1998

Type: article

Source: Business Horizons

DOI: 10.1016/s0007-6813(98)90023-4

Authors: Jose Luis Nueno, John A. Quelch

Institutions: IESE Business School, London Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024110803

FWCI: 1.098

Cites:

Cited by: 679

Related to: 10